"If
it's Purple, Someone's Gonna Die" by Patti Bellantoni's was a book that we
were suggested to read in one our lectures. Bellantoni talks about 6 main
colours, each trigger a certain emotion.
Red
"Bright red is like visual
caffeine. It can activate your libido, or make you aggressive, anxious, or
compulsive. In fact, red can activate whatever latent passions you might bring
to the table, or to the movie. Red is power. But red doesn’t come with a moral
imperative. Depending on the story’s needs, red can give power to a good guy or
a bad guy."
Yellow
"One of the reasons yellow is
the color used for caution signs is that it’s visually aggressive. It appears
to come toward you. We’ve built it into our consciousness as a cautionary color…
It is also the color we identify with the sun. We associate yellow with
powerful
life energy—exuberance itself."
Blue
"Blue can be a tranquil pond
or a soft blanket of sadness. It is quiet and aloof. Year after year, our color
investigations show that in a blue environment, people become passive and
introspective."
Orange
"There were no flare-ups, no
surprises. There were no in-depth insights at the critiques. The color simply
supported a warm and welcoming congeniality."
"Simple fact that green, in its plant manifestation, signals life
itself. Green in the atmosphere, however, can signal a low-pressure system that
can spawn a tornado… So green can signal health and vitality or danger and
decay"
Purple
" In fact, there seemed to be
no real evidence of purple’s having an effect in the physical
realm at all. The color did, however,
hold a powerful sway in the realm of the noncorporal, the mystical, and even
the paranormal."
Patti Bellantoni's insight to
colour theory was a great starting point and found it very interesting looking
at how each colour had a certain effect on the audience linking it to films was
a really helpful.
Bibliography
Patti Bellantoni's. 2005. If its Purple, Someones Gonna Die. [ONLINE] Available at:https://designvisualuff.files.wordpress.com/2011/07/if-its-purple-someones-gonna-diethe-power-of-color-in-visual-storytelling-2005.pdf. [Accessed 02 February 15].


